OECD- Revised Discussion Draft on Transfer Pricing aspect of Intangible
Chapter VI- Transfer Pricing Guidelines
The purpose of this Chapter VI
is to provide guidance specially tailored to determining arm’s length conditions for transactions that involve the
use or transfer of intangibles
In order to determine arm’s
length conditions for the use or transfer of intangibles it is important to
consider as part of the comparability and functional analysis:
(i)
the
identification of specific intangibles;
(ii)
the legal
ownership of intangibles and the contributions to their development,
enhancement, maintenance and protection; and
enhancement, maintenance and protection; and
(iii) the nature
of the controlled transactions involving intangibles including the manner in
which such transactions contribute to the creation of value.
These steps appear to be at most
important in the sense that intangibles have unique characteristics quite
distinct from tangible goods. The tangible goods are easily identifiable ,
which is not the case with intangible.
i)
Identification of
Intangibles
The word “intangible” is intended to address something which is not a
physical asset or a financial asset, which is capable of being owned or
controlled for use in commercial activities, and whose use or transfer, would
be compensated had it occurred in a transaction between independent parties in
comparable circumstances.
In a transfer pricing analysis
of a matter involving intangibles, it is important to identify the relevant
intangibles with specificity. The
functional analysis should identify the relevant intangibles at issue, the
manner in which they contribute to the creation of value in the transactions
under review, and the manner in which they interact with other intangibles,
with tangible assets and with business operations to create value.
Types of Intangibles
1.
Patents
A patent is
a legal instrument that grants an exclusive right to its owner to use a given
invention for a limited period of time within a specific geography. A patent
may relate to a physical object or to a process.
2.
Know-how & Trade Secrets
Know-how
and trade secrets are proprietary information or knowledge that assist or
improve a commercial activity, but that are not registered for protection in
the manner of a patent or trademark
3.
Trademark, Trade names and Brands
A trademark
is a unique name, symbol, logo or picture that the owner may use to distinguish
its products and services from those of other entities
4.
Rights Under Contract and government licence.
Rights and
obligations under contracts and government licences and concessions may be
important to a particular business. Such contract rights and licences can cover
a wide range of business relationships. They may include, among others,
contracts with suppliers and key customers, agreements to make available the
services of one or more employees, or a government grant of rights to exploit
specific natural resources or public goods (e.g. a licence of band width
spectrum) to carry on a specific business activity.
5.
Licence and similar limited rights in
intangibles
Limited
rights in intangibles are commonly transferred by means of a licence or other
similar contractual arrangement, whether written, oral or implied. Such
licensed rights may be limited as to field of use, term of use, geography or in
other ways.
6.
Goodwill and on going concern value
Goodwill is
sometimes described as a representation of the future economic benefits
associated with business assets that are not individually identified and
separately recognized
The term on
going concern value is sometimes referred to as the value of the assembled
assets of an operating business over and above the sum of the separate values
of the individual assets.
Items- Which are not intangibles
1.
Group Synergies-
2.
Market Specific Characteristics.- For example,
the high purchasing power of households in a particular market may affect the
prices paid for certain luxury consumer goods. Similarly, low prevailing labour
costs, proximity to markets, favourable weather conditions and the like may
affect the prices paid for specific goods and services in a particular market.
Such market specific characteristics may not, however, be owned or controlled
by an individual enterprise.
ii)
Legal ownership of intangibles
and the contributions to their development, enhancement, maintenance and
protection
In order to properly attribute
return attributable to intangible or Intangible related Return among legal
owner of intangible and other associated parties, understanding of following is
essential:-
a)
identifying
the legal owner of intangibles based on the terms and conditions of legal arrangements, including relevant
registrations, licence agreements, other relevant contracts, and other indicia
of legal ownership
b)
identifying
the parties performing functions, using assets, and assuming risks related to developing, enhancing,
maintaining and protecting the intangibles by means of the functional
analysis.
c)
identifying
the controlled transactions related to the development, enhancement,
maintenance, protection, and exploitation of intangibles in light of
the legal ownership of the intangibles under relevant registrations and
contracts and the relevant contributions of functions, assets, risks and other
factors contributing to value
The Legal owner of an
Intangible is entitled to all returns attributable to the intangible only if,
in substance, it
·
Performs and controls all of the important functions
related to the development, enhancement, maintenance and protection of the
intangibles as under:-
a)
Design and control of research and marketing
programmes
b)
Management and control of budgets
c)
Control over strategic decisions regarding
intangible development programmes
d)
Important decision regarding defence and
protection of intangibles
e)
On-going quality control over functions
performed by independent or associated enterprises.
·
Provides all assets necessary to the
development, enhancement, maintenance, and protection of the intangibles
·
Bears and controls all of the risks and costs
related to the development, enhancement, maintenance and protection of the
intangible as under:-
a)
risks related to development of intangibles,
including the risk that costly research and development or marketing activities
will prove to be unsuccessful.
b)
the risk of product obsolescence, including the
possibility that technological advances of competitors will adversely affect
the value of the intangibles
c)
infringement risk, including the risk that
defence of intangible rights or defence against other persons’ claims of
infringement may prove to be time consuming, costly and/or unavailing
d)
product liability and similar risks related to
products and services based on the intangibles
Examples
Ø Development
and enhancement of Marketing Intangible – AE (Distributor) performs marketing
or sales functions that benefit the legal owner of trade mark
Question- Whether AE is entitled to any return related
Intangible Trade mark or not
a)
Where a distributor acts merely as an agent,
being reimbursed for its promotional expenditures and being directed and
controlled in its activities by the owner of the trademarks and other marketing
intangibles. In such case the distributor ordinarily would be entitled to
compensation appropriate to its agency activities alone. It would not bear or control
the risks associated with the further development of the trademark and other
marketing intangibles, and would therefore not be entitled to additional
remuneration in that regard
b)
When the distributor actually bears the cost of
its marketing activities. In such a situation the distributor’s efforts may
have enhanced the value of its own intangibles, namely its distribution rights.
In such cases, the distributor’s share of benefits should be determined based
on what an independent distributor would receive in comparable circumstances. Such remuneration could take the form of
higher distribution profits (resulting from a decrease in the purchase price of
the product), a reduction in royalty rate, or a share of the profits associated
with the enhanced value of the trademark or other marketing intangibles, in
order to compensate the distributor for its functions, assets, risks, costs,
and anticipated value creation.
iii)
Transaction Involving use or
transfer of intangibles
There are two general types of transactions where the identification
and examination of intangibles will be relevant for transfer pricing purposes.
These are: (i) transactions involving transfers of intangibles or rights in
intangibles; and (ii) transactions involving the use of intangibles in
connection with the sale of goods or the provision of services
A. Transaction involving transfer of
intangible or right in intangible
1. Transfer of intangible or right in
intangible
2. Transfer of combination of intangibles
In
transaction involving transfer of combination of intangibles, two related
issues often arises:-
a)
The first of these involves the nature and economic consequences of
interactions between different intangibles. It may be the case that some
intangibles are more valuable in combination with other intangibles than would
be the case if the intangibles were considered separately. It is therefore
important to identify the nature of the legal and economic interactions between
intangibles that are transferred in combination.
b)
A second and related issue involves the
importance of assuring that all
intangibles transferred in a particular transaction have been identified.
Example of
(a)
For
example, a pharmaceutical product will often have associated with it three or
more types of intangibles. The active pharmaceutical ingredient may be
protected by one or more patents. The product will also have been through a
testing process and a government regulatory authority may have issued an
approval to market the product in a given geographic market and for specific
approved indications based on that testing. The product may be marketed under a
particular trademark. In combination these intangibles may be extremely
valuable. In isolation, one or more of them may have much less value. For
example, the trademark without the patent and regulatory marketing approval may
have limited value since the product could not be sold without the marketing
approval and generic competitors could not be excluded from the market without
the patent. Similarly, the value of the patent may be much greater once
regulatory marketing approval has been obtained than would be the case in the
absence of the marketing approval. The interactions between each of these
classes of intangibles, as well as which parties performed functions, bore the
risks and incurred the costs associated with securing the intangibles, are
therefore very important in performing a transfer pricing analysis with regard
to a transfer of the intangibles. It is important to consider the relative
contribution to value creation where different associated enterprises hold
rights in the intangibles used.
Example (b)
The
transfer of rights to use a trademark under a licence agreement will usually
also imply the licensing of the reputational value, sometimes referred to as goodwill,
associated with that trademark, where it is the licensor who has built up such
goodwill. Any licence fee required should consider both the trademark and the
associated reputational value
3. Transfer of intangibles or rights in
intangibles in combination with other business transactions.
Intangibles
or rights in intangibles may be transferred in combination with tangible
business assets, or in combination with services.
In some
situations it may be both possible and appropriate to separate transactions in
tangible goods or services from transfers of intangibles or rights in
intangibles for purposes of conducting a transfer pricing analysis. In these
situations, the price of a package contract should be disaggregated in order to
confirm that each element of the transaction is consistent with the arm’s
length principle.
In other situations transactions may be so
closely related that it will be difficult to segregate tangible goods or
service transactions from transfers of intangibles or rights in intangibles.
Reliability of available comparables will
be an important factor in considering whether transactions should be combined
or segregated.
Example:-
Franchise agreement
Under such
an arrangement, one member of an MNE group may agree to provide a combination
of services and intangibles to an associated enterprise in exchange for a
single fee. If the nature of the services and intangibles made available under
such an arrangement are sufficiently unique that reliable comparables cannot be
identified for the entire service/intangible package, it may be necessary to
segregate the various parts of the package of services and intangibles for
separate transfer pricing consideration.
Software
In other
situations, the provision of a service and the transfer of one or more
intangibles may be so closely intertwined that it is difficult to separate the
transactions for purposes of a transfer pricing analysis. For example, some
transfers of rights in software may be combined with an undertaking by the
transferor to provide on going software maintenance services, which may include
periodic updates to the software. In situations where services and transfers of
intangibles are intertwined, determining arm’s length prices on an aggregate
basis may be necessary
B. Transaction involving the use of
intangibles in connection with sales of goods or provisions of services
Intangibles may be used in connection with
controlled transactions in situations where there is no transfer of the
intangible or of rights in the intangible. For example, intangibles may be
used by one or both parties to a controlled transaction in connection with the
manufacture of goods sold to an associated enterprise, in connection with the
marketing of goods purchased from an associated enterprise, or in connection
with the performance of services on behalf of an associated enterprise
Example
Assume that
a car manufacturer uses valuable proprietary patents to manufacture the cars
that it then sells to associated distributors. Assume that the patents significantly
contribute to the value of the cars. The patents and the value they contribute
should be taken into account in the comparability analysis of the transaction
consisting in the sales of cars by the car manufacturer to its associated
distributors, in selecting the most appropriate transfer pricing method for the
transactions, and in selecting the tested party. The associated distributors
purchasing the cars do not, however, acquire any right in the manufacturer’s
patents. In such a case, the patents are used in the manufacturing and may
affect the value of the cars, but the patents themselves are not transferred
As another
example of the use of intangibles in connection with a controlled transaction,
assume that an exploration company has acquired or developed valuable
geological data and analysis, and sophisticated exploratory software and
know-how. Assume further that it uses those intangibles in providing
exploration services to an associated enterprise. Those intangibles should be
taken into account in the comparability analysis of the service transactions
between the exploration company and the associated enterprise, in selecting the
most appropriate transfer pricing method for the transaction, and in selecting
the tested party. Assuming that the associated enterprise of the exploration
company does not acquire any rights in the exploration company’s intangibles,
the intangibles are used in the performance of the services and may affect the
value of services, but are not transferred
Supplemental
guidance for determining Arm’s length Conditions in cases involving intangibles
After identifying the relevant
transactions involving intangibles, specifically identifying the intangibles
involved in those transactions, and identifying which entity or entities
legally own and contribute to the value of those intangibles, it should be
possible to identify arm’s length conditions for the relevant transactions.
The use or transfer of
intangibles may raise challenging issues regarding comparability, selection of
transfer pricing methods, and determination of arm’s length conditions for
transactions.
General Principle applicable in transactions involving intangibles
In applying the principles of
the Guidelines related to the content and process of a comparability analysis
to a transaction involving intangibles, a transfer pricing analysis must
consider the options realistically available to each of the parties to the
transaction.
In considering the options
realistically available to the parties, the perspectives of each of the parties
to the transaction must be considered. A one-sided comparability analysis does
not provide a sufficient basis for evaluating a transaction involving intangibles.
Supplemental guidance regarding transfer of intangibles or rights in
intangibles
A. Comparability of intangibles or rights in
intangibles
Some of the
specific features of intangibles that may prove important in a comparability
analysis involving transfers of intangibles or rights in intangibles are as
under:-
i)
Exclusivity
Some
intangible allow the legal owner of the intangible to exclude others from using
the intangible. A party with non-exclusive rights to intangibles will not be
able to exclude all competitors and will generally not have the same degree of
market power or influence. Accordingly, the exclusive or non-exclusive nature
of intangibles or rights in intangibles should be considered in connection with
the comparability analysis.
ii)
Extent
and duration of legal protection.
Legal
protections associated with some intangibles can prevent competitors from
entering a particular market. The duration of legal protections can be
important since the duration of the intangible rights will affect the
expectation of the parties to a transaction with regard to the future benefits
attributable to the intangible. For example, two otherwise comparable patents will
not have equivalent value if one expires at the end of one year while the other
expires only after ten years
iii)
Geographic
Scope
A global
grant of rights to intangibles may be more valuable than a grant limited to one
or a few countries, depending on the nature of the product, the nature of the
intangible, and the nature of the markets in question.
iv)
Useful
Life
Apart from
nature and duration of legal protection, the useful life of some intangibles
can also be affected by the rate of technological change in an industry and by
the development of new and potentially improved products.
v)
Stage
of Development
As a
general rule, intangibles relating to products with established commercial
viability will be more valuable than otherwise comparable intangibles relating
to products whose commercial viability is yet to be established. In conducting
a comparability analysis involving partially developed intangibles, it is
important to evaluate the likelihood that further development will lead to
commercially significant future benefits. In certain circumstances, industry
data regarding the risks associated with further development can be helpful to
such evaluations.
vi)
Rights
to enhancements, revisions and updates
an
important consideration in a comparability analysis involving intangibles
relates to the rights of the parties with regard to future enhancements,
revisions and updates of the intangibles. In some industries, products
protected by intangibles can become obsolete or uncompetitive in a relatively
short period of time in the absence of continuing development and enhancement
of the intangibles. As a result, having access to updates and enhancements can
be the difference between deriving a short term advantage from the intangibles
and deriving a longer term advantage.
A very
similar question, often important in a comparability analysis, involves whether
the transferee of intangibles obtains the right to use the intangibles in
connection with research directed to developing new and enhanced intangibles
vii)
Expectation
of Future benefits
If for any
reason there is a significant discrepancy between the anticipated future
benefit of using one intangible as opposed to another, it is difficult to
consider the intangibles as being sufficiently comparable to support a
comparables-based transfer pricing analysis in the absence of reliable
comparability adjustments.
Intangibles
that provide a basis for high profit products or services are not likely to be
comparable to intangibles that support products or services with only industry
average profits
B. Comparison of risk in cases involving
transfer of intangible or rights in intangibles
The
following types of risks, among others, should be considered in evaluating
whether transfers of intangibles or combinations of intangibles are comparable,
and in evaluating whether the intangibles themselves are comparable.
i)
Risk
Related to Future Development of intangible
Development
risk is particularly important in situations involving transfer of partially
developed intangibles.
This
includes an evaluation of whether the intangibles relate to commercially viable
products, whether the intangibles may support commercially viable products in
the future, the expected cost of required future development and testing, the
likelihood that such development and testing will prove successful and similar
considerations
ii)
Risks
related to product obsolescence and depreciation in the value of the intangibles
This
includes an evaluation of the likelihood that competitors will introduce
products or services in the future that would materially erode the market for
products dependent on the intangibles being analysed
iii)
Risk
related to infringement of the intangible rights.
This includes
an evaluation of the likelihood that others might successfully claim that
products based on the intangibles infringe their own intangible rights and an
evaluation of the likely costs of defending against such claims. It also
includes an evaluation of the likelihood that the holder of intangible rights
could successfully prevent others from infringing the intangibles, the risk
that counterfeit products could erode the profitability of relevant markets,
and the likelihood that substantial damages could be collected in the event of
infringement.
C. Selecting the most appropriate transfer
pricing method in a matter involving the transfer of intangibles or rights in
intangibles
In selecting the most appropriate transfer
pricing method in a case involving a transfer of intangibles or rights in
intangibles, attention should be given to (i) the nature of the relevant
intangibles, (ii) the difficulty of identifying comparable uncontrolled
transactions and intangibles in many, if not most, cases, and (iii) the
difficulty of applying certain of the transfer pricing methods described in
Chapter II in cases involving the transfer of intangibles.
The guidelines discourage the use of Resale Price
Method, Transactional Net margin
method, Cost plus method
method, Cost plus method
Guidelines recommend the use of following methods
i)
Comparable uncontrolled Price Method
ii)
Profit Split Method
Use
of Valuation Techniques - In situations where reliable comparable uncontrolled
transactions for a transfer of one or more intangibles cannot be identified, it
may also be possible to use valuation techniques to estimate the arm’s length
price for intangibles transferred between associated enterprises